Search Engine Optimization

Search engine optimization is crucial for organizations to effectively get their web messages to an audience.  Without Google or Yahoo how would we find information on the internet?  We would probably have to know the exact web address of what we were looking for.  Thanks to search engines I can type in key words such as Entourage season 4, and with the click of a button I am bombarded with results.  I can see an episode list on imbd.com.  I can see the Entourage homepage on hbo.com.  If I scroll further down I can watch Entourage via Netflix or I can purchase it through Amazon.  Why did the IMBD link appear before the HBO link?  It is listed first because of search engine optimization.  There are a few tips that can make a webpage more popular than others.  Let’s look at IMBD for an example.  There are multiple links on IMBD and it repeats the word “entourage” more than thirty times.  Certain things like links and words counts make a web page appear high on a search engine’s result list. Naturally this is important if you want your organizations website or blog to appear high on Google’s result list.  A public relations practitioner must work with a web designer to ensure that this happens.   Good partnership with a web designer, and good concise organization and writing will ensure an effective website.  94% of internet visitors conducted a search in 2010.  How many of those searches were for your product or organization?